Mpact showcases Freshpact at Europe’s biggest fruit show

Many international visitors at Europe’s biggest fresh fruit show, Fruit Logistica in Berlin, were given their first introduction to the Freshpact range through Mpact’s return to this major annual event in February.

Mpact showcases Freshpact at Europe’s biggest fruit show [photo]
Mpact showcases Freshpact at Europe’s biggest fruit show [photo]

Taking place at the Messe Convention Centre, Fruit Logistica spans over 27 halls and consistently draws over 40 000 visitors from 132 countries. It is one of the major export centres for South African fruit and Mpact has been a regular exhibitor over several years.

Fruit Logistica’s main aim is to connect businesses in the fruit and vegetable sector. For participating South Africa enterprises like Mpact, it’s an opportunity to link international retailers with local growers. Building relationships downstream from Mpact’s customers is a way of ensuring retailers understand its quality and company values.

The event also offers an important opportunity to benchmark to world-class standards, ensuring Mpact’s customers are enabled to confidently send their produce around the world.

As a primary goal, Mpact could share its message that sustainability starts with packaging designed for the circular economy. It’s inter-company network, which includes 10 manufacturing plants and two world-class research facilities, allows Mpact to offer real insights into the recycling environment and help build solutions that consider packaging after-life.

Furthermore, owning its own paper mills means Mpact limits its footprint by utilising local paper. Its mindful manufacturing practices ensure that sustainability and impact remain foremost priorities – an approach consistently recognised through prestigious industry awards.

These very same principles are at the heart of Mpact Corrugated's Freshpact range, which was presented at Fruit Logistica. The paper-based inner packing for fruit and vegetables has been embraced by retailers and has enjoyed three successful export seasons. It was very well received at the show.

For more information about Freshpact and other innovative solutions, contact Mpact Corrugated.

Mpact showcases Freshpact at Europe’s biggest fruit show [photo]

Christoff Botha, Managing Director Mpact Paper Converting with Arnold Botha (Marketing Manager-Westfalia) who is based in Tzaneen. “Westfalia has a long relationship with Mpact and we have made some exciting innovative changes for this coming season” mentioned Arnold. “The coming avo season looks promising and we are confident with all the harvest preparation so far” added Arnold.

Mpact showcases Freshpact at Europe’s biggest fruit show [photo]

Christoff Botha, Managing Director Mpact Paper Converting with Boet Mouton (owner of Mouton Citrus) based in Citrusdal in the Western Cape, and Andrew Paterson (National Agricultural Sales Manager) at Fruit Logistica. “Mouton Citrus has a solid relationship with the Mpact team and it was good to see them at their stand at the show” commented Boet.

Insights

Sustainable packaging isn’t just trending, it’s here to stay. We’ll update you on the latest tech and cardboard packaging news and trends right here.

 

Filters

Category

Year of publication

Keyword